At the roundtable forum with the theme of "The Value of Learning", Zhong Qi, director of the Scientific Media Research Office of the China Institute of Popular Science, and four Douyin knowledge experts, Mr. Xiang Bo, EyeOpener, Yongge Super Mathematics, and the Human Observation Institute, discussed the value brought to learning and knowledge.
Liu Zhiyi, executive director of ByteDance Arithmetic Research Center, is the moderator of the roundtable forum. He mentioned that Teacher Xiangbo, EyeOpener, Yongge Super Mathematics, and Human Observation Institute are all excellent knowledge creators on the Douyin platform, and many people have gained knowledge through the content they shared.
Zhong Qi, director of the Scientific Media Research Office of the China Institute of Popular Science, said that as a scientific researcher, she found that disseminating knowledge through Internet platforms has become more and more meaningful. Based on her own science popularization research, she analyzed that in the past, science popularization work was mainly promoted by the government. Nowadays, the traditional science popularization work model has begun to transform into the science popularization model in the Internet era. How to make good use of the short video platform and how to form a joint force with platform managers and content creators to do a good job in science popularization has become an important research topic.
It feels very fulfilling to spread knowledge on Douyin
Another Douyin creator, EyeOpener, is already well-known in the Douyin science circle. At the forum, he said: "I have long believed that short videos will become a better way to obtain information in the next few years. Therefore, in the process of creating short videos, I will explore how to explain knowledge to fans more effectively. This is a very important point. Judging from the number of fans watching my videos and the number of likes, they really like the knowledge content I create, which also makes me feel that sharing knowledge is valuable to me. At the same time, fan feedback will also encourage me to research and explore more interesting content."
Human Observation, which has more than 6 million fans, also said: "Knowledge sharing has given me a lot of value, which will indeed encourage me to research and explore more interesting content. At the same time, I also hope that through my own efforts, more people will fall in love with learning." At present, the knowledge videos produced by Human Observation integrate some laws and theorems into stories. As long as users watch this video, they will feel that these stories are happening around them. They believe that only when everyone feels the same can they be interested and have the patience to learn knowledge.
As a teacher, Brother Yong Super Math also registered Douyin on the recommendation of his students. He said that before the college entrance examination, he tried to release several videos explaining mathematics knowledge, and actually received very good feedback, which doubled his sense of accomplishment. As the number of fans increased, the enthusiasm of the entire team increased. Later, they analyzed the questions and recorded videos anytime and anywhere with pen and paper. Especially when you see hundreds of thousands of people posting a video, everyone feels that the knowledge dissemination content is very meaningful.
Promoting knowledge to create greater value
It is not difficult to see from the practical experience of Douyin experts that the short video platform represented by Douyin not only brings new knowledge dissemination paths, but also effectively allows "people of insight" to see the power of Douyin to bring greater value to knowledge. In this regard, Director Zhong Qi also said that with the improvement and upgrading of the knowledge dissemination structure of the Douyin platform, the Douyin platform can truly promote the dual power of knowledge dissemination and educational development, and this will also become a case for improving citizen literacy.
"Everyone has feedback that what I talk about is too hard-core and not everyone can do it." I heard Yongge Super Mathematics say this. The audience burst into laughter. Opening the account of Brother Yong's Super Mathematics, many people lamented that "it seems like they have never studied mathematics." This sentence had a great impact on Yongge Super Mathematics. He said that in the past year, although the number of videos released was not very large, the quality was guaranteed to be very high, and the team members were also exploring new ways of mathematical creation.
It is reported that in March this year, Douyin, the Science Communication Bureau of the Chinese Academy of Sciences, the Science Popularization Department of the China Association for Science and Technology, the China Science Newspaper and the China Science and Technology Museum jointly launched the "DOU Knowledge Project" 1.0. Under the promotion of the "DOU Knowledge Project", as of the end of August 2019, there were more than 54,000 knowledge creators with more than 10,000 fans on Douyin, and a total of more than 12.8 million short knowledge-based videos have been published, with a cumulative view volume of more than 1.3 trillion.
Douyin Traffic Drainage Training learned from the scene that the newly launched "DOU Knowledge Plan" 2.0 will provide knowledge content creators with a full range of service solutions in terms of product functions, operational support, and content creation, promote the integration of easy and flexible learning scenarios and systematic knowledge frameworks, and promote the early arrival of the era of "universal learning".
