In the first half of this Internet era, our base was between Weibo and WeChat, but in the second half, we all tended to this area, which is why so many companies began to do it slowly.

8 techniques to make it easier to do well

But friends who are new to Douyin will start to have headaches:

1. Why is it that even though I have posted so many videos, it is still not popular?

2. Why does a video suddenly go viral and then return to its original state?

3. Is Douyin really unfriendly to you?

3. Video content

For a new account, its first five works are very important and will affect the recommendations Douyin will bring to you in the future. If your average playback volume of your works is below 100, then you can only change your account.

If you don’t know how to create high-quality content or you are worried about stepping on the trap, you can imitate some hot content, that is, take advantage of the hot spots.

What needs to be noted here is that the first three seconds of your work are very important. You must ensure that it can attract users, otherwise it will be directly removed by others.

4. Pay attention to three points when publishing videos

The distribution of new video traffic is mainly based on proximity and attention, and is intelligently distributed in conjunction with user tags and content tags.

When new works are released, they are generally targeted at people nearby and following, and then recommended based on the user's tags and your content.

As long as your video is released and has a high completion rate, high interaction rate, high number of likes, and high forwarding volume, you can get the next recommendation opportunity. Therefore, here are a few points to note:

1. Posting copy

In addition to your work being attractive, your title is also a key point to attract others to watch and interact. Generally, the word count is within 50 words, and the copy should be short and express the key points.

The easiest way to arouse interaction is in the form of suspense or dialogue, which can attract users' interest and get some comments.

2. Add topics

When publishing works, be sure to bring relevant topics. You can also select multiple plans. It is best to be the latest and popular. You can also add popular locations. It should be noted that topics are also counted in the word count of the copy.

3. Select the cover

Before the video is released, you can decide how to display the cover after it is released. At this time, you must remember to choose it. After all, if it is stuck at a strange point, it will also greatly affect the user's experience of watching the video on the homepage.

8 Douyin operation skills to make it easier to become popular

5. Update regularly to gain viscosity

After understanding some rules for maintaining an account and publishing videos, we need to find the most suitable time period for video release. I believe many people will think that posting in the 7-9 o'clock time period is best after reading Douyin's pictorial.

In fact, this is not the case. All users were posting during that time, which resulted in crowded video publishing channels and slow review times.

After a period of operation, I figured out two better time periods: 14:30 pm and 17:40 pm. Of course, you can also adjust the time yourself.

When the unification time is finally determined, it is best to update it regularly so that fans can develop the habit of checking it regularly. This can also be reflected in the personalized signature.

6. Enrich materials and gain attention

If you want to get more and more people's attention, it is necessary to enrich your own material library. If the style is unified, you can try more styles.

Of course, we must ensure that the video quality does not decrease and the content becomes more and more high-quality, so that we can continue to get more recommendations and attention.

7. Continuous maintenance and repeated recommendations

Douyin determines whether the content is popular based on whether the weight indicator can reach a certain value within a period of time after the video is released, such as within one hour, such as 10,000 likes, and then superimposes recommendations on the video.

As for the content that has been sent, it is not enough to leave it alone. Douyin will also crawl your past high-quality content in a certain period of time and recommend it repeatedly.

At this time, we need to do some continuous maintenance for previous content, such as using our own account to forward, comment, and reply, keep the video active, and wait for Douyin to extract it from time to time and recommend it again.