In the past ten years, the entire marketing method of the real estate industry has undergone significant changes, from sales to marketing, and then to the use of third-party platforms to achieve traffic diversion.

Now with the advent of the 5G era and the rise of short videos, this means that new changes are about to occur in customer acquisition channels.

In the Internet era, wherever there is traffic, there is marketing. As the platform with the highest traffic on the entire network, if Douyin’s traffic can be injected into the property market, will it naturally activate the latent demand for home ownership? So today, Fourth Master will give you the answer.

In fact, every change in marketing models from ancient times to the present is nothing more than seeking breakthroughs in three dimensions: increasing traffic, improving conversions, and increasing premiums. So today I will answer based on these three aspects

1. Increase traffic

How to increase traffic? In fact, it is very simple. As long as you start operating Douyin, it means greater traffic. As a real estate developer, in addition to opening a Douyin account, you can also apply for Blue V certification. Simply put, after applying for blue v, it means that you can do more operations on Douyin. (Why we need to apply for Blue V certification has been explained in detail in previous articles, so I won’t go into too much detail here. Students who don’t know yet can follow the public account: Si Ye Classroom and check the historical news.) In addition, we can also mobilize employees to register accounts, publish videos, and reveal as much project information as possible.

Here I will share with you a few additional tricks to increase playback on Douyin. You can use them flexibly according to your own conditions:

(1) Plot interpretation

(Funny, short stories with twists and turns)

(2) Special groups

(Unique skills, funny behaviors,)

(3) Unique phenomena

(Natural, Humanities, events)

(4) Creative routines/challenges

(We are different, become beautiful in seconds)

(5) Life records

(pets, children, daily life)

(6) Various others

(Special effects categories, text subcategories, if you are unclear, leave them here)

2. Improve conversion

What is the essence of traffic conversion?

Huang Daozhu Douyin Training Course On any Internet platform, the essence of driving traffic conversion is the match between content and platform users. Only by fully understanding the user preferences of the platform and the algorithm logic of the platform, and making advertisements interesting and useful information, can we do better marketing on this platform.

For example, before this, there was a real estate project whose marketing through Douyin was particularly exciting. The real estate company designed a pair of cute pandas as its image endorsement. One is Hehe and the other is Yuanyuan.

That is to say, while other platforms are still paying millions and tens of millions to obtain traffic, Beijing Urban Construction·Beijing Heyuan is already one step ahead. According to Douyin’s operating logic, it uses creativity to attract traffic. Advertising is content, content is conversion, and business goals are achieved smoothly.

According to statistics, Beijing Heyuan launched the first phase of its courtyard products and achieved great sales in one fell swoop. After that, Beijing Heyuan launched an additional 210,370 square meters of courtyard villas, which once again sold 320 million yuan on the opening day.

3. Increase premium

What is brand premium?

As an example, let’s take Pierre Cardin as a metaphor: For suits of the same style, there is no brand of suit to compare with Pierre Cardin. In fact, the two suits feel similar when worn on the body, but there is an emotional value in it, which is also a consumer psychology. With this kind of consumer psychology, many people would rather spend thousands of dollars more to buy a Pierre Cardin suit. Therefore, you must shape your brand into an image that is higher than other brands in the minds of consumers. With this image, the premium of the brand becomes natural. This is brand premium.

How to increase brand premium through Douyin?

Take Country Garden as an example. Previously, Country Garden uploaded a video on Douyin of all employees practicing basic skills. The content of the video was about the ability of employees to bite a chopstick and smile wryly.

Although it is just a small video, the overall atmosphere is very harmonious, and it also has a wonderful effect on shortening the psychological distance between customers, which is to invisibly establish a brand impression in the hearts of users.

Huangdao Master’s Douyin training class is ready. This time’s sharing ends here. The Douyin industry is now in a stage of vigorous development. Many people want to join this industry, but their development is limited by themselves. If you want to learn how to operate,