In the previous article, Xiaoqi gave you a brief introduction to Kuaishou and three small video channels. These three channels are not unfamiliar to everyone, but in-depth understanding requires us to do some research on the channels. In this article, Xiaoqi will tell you about the differences between Huoshan Video and Douyin.

1. Facing different crowds

Of the 6 pictures in the above ppt, the first three are the video covers that Xiaoqi shot on the volcano video, and the last three are the three covers that Xiaoqi shot. In fact, judging from the comparison of these 6 cover pictures, everyone should be able to easily understand what Xiaoqi's subtitle says about the difference in facing the crowd. First of all, the age group of Huoshan users is relatively high, with a large part of them concentrated around 30 years old. Most of the users of Douyin are relatively young, basically beautiful and handsome guys in their 20s. This also leads to differences in the age range of Huoshan and Douyin. The age range of Huoshan Short Video is wider, with users aged 20 to 40 using Huoshan, while the age range of Douyin users is relatively narrow, and most of them are concentrated in the young people around 20 years old.

2. Different content directions

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Even if there is no video in Heimatang, we can see from the 6 screenshots from the 2 channels that there is a big difference in the content direction between Douyin and Huoshan. The three videos on Huoshan are all about humorous jokes, while the three videos on Douyin are all about dancing or makeup. In fact, this is not just an example. Looking at the whole part from the part, most of the videos on the volcano are indeed about mukbang, jokes, skills or square dancing. Most of the videos on Douyin are about makeup, dancing, or singing.

The above picture is the income obtained by Xiaoqi in two weeks of operating on the Huoshan Video channel. Most of the firepower was concentrated in the second week. As you can see, the firepower of Huoshan Video is divided into three sources. One is the firepower given by the channel, which is called video firepower. One is the live firepower your fans give you during the live broadcast. The last part is other firepower, which is the firepower you get from the flames that users give you when watching your video.