What are you doing? With the help of product showcases and shopping carts, Douyin, a new e-commerce species, is booming. However, as a platform based on algorithmic recommendation and distribution, Douyin lacks social genes. So is Douyin destined to miss social e-commerce?

What is the value of social networking to e-commerce?

Social e-commerce is a concept relative to traditional e-commerce - social networking itself has its own decentralized attributes, from which two characteristics extend: fission and private domain traffic.

Fission comes from the personal relationships behind social networking. Not only is the conversion rate much higher than that of traditional e-commerce, but it can also spread quickly based on trust, which is fission customer acquisition;

Private domain traffic for merchants not only means jumping out of platform restrictions to acquire customers through independent marketing, private domain traffic also has the attributes of free, high-quality, high stickiness, and repeatable conversion.

How to fission?