In other words, the user's purchasing path has changed from "search-view-comparative analysis-purchase" to "observe content-place an order to purchase". With the rise of “Two Weibo and One TikTok”, consumer behavior has undergone tremendous changes. Users' purchasing behavior has changed from simply obtaining information through search engines and searching for products on e-commerce websites to purchasing products through social media, APPs, and Weibo, and is increasingly affected by disseminated content. If your content is good and can impress users, users will place orders directly.

The most popular thing recently is the APP account.

So I will focus on how companies should operate Douyin short video APP?

Why?

Many companies are still hesitating whether to operate a Douyin short video APP account. The answer I give is yes, and fast.

1. Douyin Short Video APP is an intelligent recommendation mechanism. As long as your content can capture the hearts of users, your account is very likely to explode

2. Douyin Short Video APP is still growing rapidly, and the profits have not yet been fully released. There is still huge room for development at this time.

3. The 5G era is coming, and the short video trend is unstoppable. Even if the Douyin short video APP cannot be launched, with the content foundation and technical team in the later stage, the transfer to the new platform will be faster and more professional.

How should a company be run specifically?

Content positioning

How do companies find their positioning in detail? Divided into two steps:

Dr. Dingxiang’s daily popular science and medical knowledge

So Dr. Dingxiang is currently positioned as: interesting, knowledgeable, and standpoint, a new generation of public health science account, I think it is very accurate.

If the Douyin short video APP account operates entertainment content in a funny way, it will damage the brand value and even have disastrous consequences for the brand.

Step one: Analyze competing products

Before opening your own Douyin short video APP account, first understand how competing products operate the Douyin short video APP account?

Want to study what kind of character the other person creates? What is the method of monetization? Use this to determine the personality characteristics of the other party’s Douyin short video APP account.

Step 2: Find the difference

The key point of positioning is differentiation.

If direct positioning is not possible, positioning can be output from more detailed content.

For example, Dr. Lilac’s positioning is to explain popular science to the public. Your content can only be targeted at medical science popularization for pregnant mothers, thus achieving differentiated positioning.

Have you noticed a problem? It seems that the Douyin short video APP is becoming more and more difficult to use now?

Therefore, it is recommended that companies that want to set up an enterprise account must first form a professional team.

This is actually a good phenomenon for enterprises. Grassroots operations and plagiarism and imitation can no longer gain a place on the Douyin short video APP. Carefully produced Douyin short video APP videos will definitely win.

In the past, just posting a parody video or shooting a video of the same style would go viral. Now, what is popular is professional and vertical high-quality content.

Generally speaking, there are four major monetization models:

After clearly positioning and building a team, content can be continuously output, but monetization is still a problem. How should companies monetize?

1. Drain traffic to corporate communities

Through the operation of private domain traffic, the creation of personal accounts, and the operation of communities, we can further enhance fan interaction and realize monetization.

When you have a certain number of fans in the later stage, you can put your WeChat ID in your personal homepage introduction to create your own private domain traffic and prepare for the next step of marketing.

2. Start a live broadcast

If your Douyin short video APP has an IP character, you can start a live broadcast, interact with fans during the live broadcast, and promote the brand's products.

Rewarding gifts on the Douyin short video APP is also a method of monetization. The Yinlang on the Douyin short video APP is exchanged for 42 Yinlang for 6 yuan, which means that the withdrawal ratio is 7:1. You can directly enter the "Wallet" in the "My" option to exchange it for RMB.

3. Function

Douyin short video APP experts can use videos to directly guide users to the Douyin short video APP window to purchase the same product as the video. The Douyin short video APP lowers the standards for opening a shopping cart, makes it easy to apply for the shopping cart function, and can be directly linked to Taobao.

4. Accept advertisements

If you feel it is rewarding, remember to like and follow me. If you want to know more, just send me a private message and I will give you more useful content.

If a company makes videos in a vertical field and has a specific group of fans, it can find Party A who has advertising needs to cooperate in advertising and promotion.

What do you think of this article?

Are you all ready for this bonus stage?

Douyin Short Video Training Class Douyin Short Video APP, with its sense of substitution, strong communication power, and the momentum of rapid development of fans, short videos have increasingly replaced pictures and texts and become the most important battlefield for scene marketing. In terms of price, it is generally priced according to the number of fans, with each fan costing 2 to 6 cents. If your business account has become a large one with millions of fans, you can price it according to the video, which usually ranges from tens of thousands to hundreds of thousands for a high-quality video.