How to make a monthly income of over 10,000 yuan by using mass video, how to do video community marketing well, today I will share the video marketing strategy.
Video community project:
Have you ever been in some WeChat groups and seen someone forward a video that is several minutes long, either funny or interesting? There is a rolling advertisement in the video. Follow the XXX public account and join the group to see more videos. These videos all have some common characteristics: they are real-life, funny, fun, interesting, meaningful, interesting, and make people want to forward them.
In fact, by posting some interesting, fun, and funny videos everywhere, and then inserting advertisements, the traffic will be first directed to the official account, and then directed to WeChat through the official account, and then a free group will be created to attract people into the group and post videos in the group. After two rounds of screening, those who finally entered the group were all very precise fans.
Since I have also practiced it for a short period of time, I want to explain it clearly to everyone.
1. Operational ideas
The initial method is to join a large number of various video WeChat groups, attract fans through the free video WeChat group, and then continue to forward various videos in the circle of friends, and create a paid video group after reaching a certain number of people. This way of playing is not tiring, and you can only earn a few thousand yuan a month.
Advanced gameplay is to add your own public account to various videos, guide fans to the public account, and then add fans to WeChat. Among them, public accounts can be connected to monetization methods such as novels, games, and advertisements. This kind of gameplay is suitable for full-time users. After stabilization, 10,000 yuan a month is the minimum.
Step 1: Video community acquisition
For projects that need to attract traffic, acquiring fans is the most troublesome thing. It happens that it is relatively easy to acquire fans for this project. What we need to do is to search a large number of public accounts containing keywords such as "real shooting", "WeChat group", "video group", "video" and so on.
The purpose of adding public accounts is that these public accounts have a group entrance. We can join their free internal group through the group entrance, and then harvest a large number of fans in their group.
You can directly join the group through the group entry channel. To join the group, you need to add customer service WeChat in advance. Generally, you need to pass and invite to join the group within 48 hours. The reason will be explained later. In this step we can choose the free group.
Step 2: Acquire fans
After the customer service pass, you will be invited to the group. Many people will make a mistake in this step. I only prepared one WeChat ID to join the group. I personally recommend that at least 2 WeChat IDs join the group at the same time.
It is not allowed to recruit people privately in other people's WeChat groups, so you should prepare 2 or more WeChat IDs at the beginning and be ready to join the group at any time.
After joining the group, an advertisement will be posted. The content of the advertisement is: "The circle of friends updates a large number of interesting videos and novel hot spots for free every day. Add friends to watch videos for free every day."
Since others don’t know much and know that there is a group of people like us who are blocking traffic, they no longer invite people to the group with a maximum of 100 people. We need to be patient and wait until there are 100 people before advertising.
According to my experience with fellow members, novices will have at least 50-150 accurate fans adding you as a friend a day.
Step 3: Monetize fans
When about 500 people have been added, you can build a paid video community. The monthly fee is usually 20 yuan per yuan. You can set it to 10 yuan for one month and 15 yuan for three months at the beginning.
Remember, charging group fees is just a basic way of playing. For a group of 500 people, even if you charge 20 yuan per person, it is only 10,000 yuan! The big head is still behind!
What you have to do is to let people pay to join the group first, and then fission can be facilitated later!
You may ask, if there are free videos to watch in Moments, why do you still need to pay money to join the group to watch videos? There is a skill in this. Originally I didn’t plan to write it out at all, but after the members’ operations, I found that the market space is not small. I don’t have to worry about it affecting the members’ operations after I announce it.
Tip 1: When posting videos to Moments, add WeChat ID to all videos!
All the videos in the community have no watermarks! But in fact, there are still some, because the watermark of the official account needs to be left.
Tip 2: Classify the videos into beauty videos (such as the young lady on Douyin), hot news videos, pet videos, etc. Monetize fans through different methods.
If you think this is not enough to attract fans, try beauty videos in the morning, hot news videos in the afternoon, and pet videos in the evening!
Through the above three steps, joining the group and following the videos in Moments, you will not be able to make money within a month. I think you are not suitable for making money online, so you should work hard.
2. Additional details
1. Material source
Where did that video come from? It's very simple. On an online video website, use a video editing tool to remove other people's advertisements, and then put your own.
Video editing tools and watermark removal tools can be directly purchased from Baidu. If you can’t find them, just go to Taobao and buy them. It only costs a few yuan.
So, where can I find the right videos? Join a free video community or a paid video community.
As mentioned in step 1, we sneak into the free video group of our peers, partly to gain fans, and partly to gain videos. However, there are still not enough videos here, so we will just add a few more.
If you are too lazy to look for it yourself and don’t have time to edit other people’s videos, then spend some money to join other people’s paid video communities and use other people’s videos every day.
Why should we attract traffic to the official account first?
First, it can be directed to WeChat through public accounts, which can achieve the purpose of secondary screening and filtering precise users;
The second is to directly embed WeChat ID into the video. If WeChat is full and your video is still being circulated, people will no longer be able to join. It is particularly easy to lose users. However, there is no limit on the number of people in public accounts. . Of course, you can also bind a QQ number.
Furthermore, public accounts can become traffic hosts and receive advertisements to further monetize.
2. Advanced traffic drainage
(1) Use your old WeChat account to join the group
Go to QQ to search and change groups, and change groups in large numbers. Remember, you must check these three points: time, freshness, and whether it is an advertising group.
Time refers to whether the screenshot is taken in real time.
Freshness refers to whether the WeChat group has been robbed by various advertisements.
It goes without saying whether to use ad groups or not. Ad groups are absolutely not required.
After joining the group, if you send videos to the group, people will not think that you are posting advertisements, but that you are just sharing interesting things. However, you should pay attention to the frequency. Don't post too much, as it will be suspected of advertising. Post one at a time, and don't post every day, just post every other day.
When others see that the video you posted is interesting, they will send it to other people, maybe even to Moments. Therefore, this video has its own propagation effect and can achieve a self-fission effect.
This is why I say that the longer this project lasts, the more money you will make.
(2) Send the video to major video websites
The key point of posting to video websites is to post every day, from quantitative to qualitative changes, based on the principle of matrix drainage. So what is the principle of matrix drainage?
That is, you upload 20 videos every day, and each video is watched by 10 people every day. After one month, the number of people who watch your ads every day is 6,000, after three months, the number of people who watch your ads every day is 18,000, and after half a year it is 36,000.
Persistence is the last word. There is also the issue of long-tail words or platform selection, which we will not go into here due to limited space.
The video community project is a simple and mindless thing to do. It does not require sophisticated traffic drainage skills, nor does it require a lot of time and effort to operate. It can be used as a part-time job or full-time job, the choice is free.