Being an Internet celebrity has become a base that has to be operated. As of January 2019, Douyin’s daily active users have exceeded 250 million, and monthly active users have exceeded 500 million. Familiar names such as Peng Shiliu and Fairy Yeast are among the many Internet celebrities who have relied on the power of the Douyin platform to become first-line Internet celebrities, with the number of fans no less than that of a star. Even in the current recruitment of talents, operations personnel have become popular. Today we will take stock of the eleven major video content positioning that short video operators must know.

1: Handsome guy, beauty and talent type

Whether you are a boy or a girl, as long as you have good looks, or you can do beauty, then you will have a lot of fans. It would be better if you have some talents. You can dance, sing, or play guitar, and you can easily gain many fans. This kind of positioning is relatively easy and suitable for newcomers to get started, but it has high requirements for appearance.

2: Life style

The content of this positioning is relatively broad. Showing affection, showing off pets, showing off children, and showing off family daily life are actually within this scope. All content contains one theme - love life. Especially today with the proliferation of cloud-based cats, many people who like pets can find this way to relieve stress on Douyin, and it has become a fashion. This method has more content and material, but it requires careful screening and editing to select the most special life clips to attract more fans.

4: Story plot type

The content of organizations is also very big on Douyin, so it is divided into a separate category. The most common one is diaosi’s counterattack. A boyfriend thinks his girlfriend is ugly and puts on makeup to change the ending in seconds; a classmate is rude to him when he goes out to eat, he puts on makeup and changes clothes, and he transforms into a restaurant owner in a second, etc. There are tons of similar content. The reason why this type of content is so popular is mostly because it satisfies the fantasies of many people. Because most of the plots are unrealistic, but they also reflect some current social contradictions. If you choose to create this type of content, you must carefully consider how to create a different image in a world where homogeneous content is rampant.

5: Sharing of useful information

The content of useful information is popular on any platform. After all, everyone wants to learn while playing, which can also alleviate their guilt of being lazy. Emotional explanations, shooting techniques, trivia about the world, etc. all fall into this category, and they are more about telling you various truths. Use these tens of seconds to teach everyone some small knowledge points to satisfy your curiosity and reduce your guilt. Dry content content tends to target more precise fan groups, and requires you to have a good understanding of the industry you are about to face, so in the early stages, you must do a good job of fan positioning and fan user portraits.

6: Street trickery

You can often see various challenges on Douyin.

Suddenly someone in the crowd shouts "Transformation", someone suddenly jumps out to interview you while you are walking, or some videos of street pranks make the audience shout "Silly X" and they can't stop at the same time.

8: Tucao Category

As a representative of the Tucao category, Papi Jiang has also joined Douyin and currently has more than 30 million fans. Tucao accounts have higher requirements for content quality, and the content and language need to be sharp and insightful. They are usually faster, but in terms of monetization, they are often not so ideal.

As a leader in short video content, although the advantages and disadvantages are obvious, complaints are still favored by many Internet celebrities. Personal brand and number of fans are great temptations for newcomers.