The outlet is the outlet, the traffic is the dividend, and the dividend is the income. Overtaking in corners is not only a well-deserved traffic darling, but also contains huge business potential, which is of vital layout value to enterprises and individuals.

What are Douyin’s platform traffic rules? How to monetize Douyin traffic? Why do I post so many TikToks that no one likes or comments? With the above questions, let’s discuss it with the editor!

What kind of content is easy to become popular on Douyin?

Based on my own observations, I have listed 10 items for your reference:

Good looks, handsome guys and beauties, that is, celebrities

Drama stars

Singing, playing piano and other talents

Skills teaching

Creative, special effects

Changing clothes of the opposite sex

Cute babies and cute pets

Beauty sharing

Cartoons and animations

Real and touching video stories and character moments

In fact, these summaries are only the most superficial things, or some things that have already appeared, and will soon become outdated. What you need to remember is Douyin’s current slogan: record a good life. It is that it hopes that the video will be more beautiful, cooler, and younger. This is the foundation for the development of various different gameplays in the future.

So for some videos that you are more optimistic about, even if they are not popular at first, you should continue to like and comment on them and forward them through your circle of friends.

He may not be recommended this week, but he may be recommended next week.

(4) Precautions

① Hardware must not be implanted;

② There must be no bad operations, such as the appearance of weapons, some shots and pictures that should not appear;

③ The video must not have problems such as watermarks or blurred image quality.

These will not only prevent your video from being recommended, but may also cause your video to be banned, or even blocked. Once your account is blocked, you can't get out of the dark room.

Five steps to run a Douyin account from scratch

(1) Positioning

Everyone knows the meaning and importance of positioning, so I won’t go into details. We need to split the user groups, rather than facing a general group to create content.

For example, let’s say my target user is “middle-class women”. This user group is too broad, and product positioning must be split according to their different needs. For example:

Proper parenting

Jewelry

Recover quickly after pregnancy

The most beautiful cook

For example, Douyin has recently launched a relatively popular challenge, but not many people are currently participating. If you judge that this topic has the potential to become popular, and quickly follow up to create some imitated content, it will most likely be recommended.

There are three entrances to access Douyin content. The first is recommendation, the second is follow, and the third is challenge.

This is the same as following hot searches on Weibo. You may not be able to create hot spots yourself, but you can ride on them.

(3) Editing

By editing, you can present your content in a better form. Let me briefly talk about 3 points to pay attention to:

①Background

There are two main criteria for selecting music. The first is to perfectly match the video content, which is the best;

If this is not possible, then choose music that is relatively well-known to users, or is relatively popular.

②Special effects

Douyin provides functions such as fast playback, slow playback, reverse playback, and loop playback of excerpts. The specific gameplay is diverse.

③Title and cover

This is the same as the principle of public accounts. It has a great impact on the playback volume, completion rate, sharing volume, and clicks after sharing of your content.

Another point to mention is that during the video playback process, the title actually becomes a note. If set properly, it can also play a great role. For example, it can be used in conjunction with the content to create memes, or guide users to leave comments.

(4) Release and maintenance

① Release time

This logic is very simple - when there are more users, release it.

Under normal circumstances, Internet products will have a peak period at noon, and after get off work, it will be a peak period from 19:00 to 23:00. You can choose these time periods to post, but many users are still using it in the early morning.

② Make good use of the comment area

Specially respond to users’ questions and interact with users. If this link is done well, activity and loyalty will be greatly improved.

In fact, you can think of it as an operating position. Because Douyin currently does not open many operating positions for accounts, we can only introduce our products in avatars and signatures.

At this time, we can guide users in the comments, reply through the author, or even ask your colleagues to act as shills to reply and guide users.