As we all know, from 2017 to 2018, the commercial value of Yamato has become increasingly prominent, and major institutions have invested money to seize the short video market. As the APP with the fastest growth rate of short video traffic, its operation model and business market have attracted even more attention.
Big data can help you quickly create a hit on Douyin
Douyin is a new lowland for new media. Although the traffic has reached a new peak, it is still possible to enter Douyin.
If you want to stand out in the Douyin mechanism, the focus is more on the speed and quality of producing Douyin content, and how to continue to produce high-quality Douyin content.
For operating Douyin, entering the Douyin position at this time requires more control over time costs and operating methods.
Combined with the Douyin big data tool - Xigua Short Video Assistant, at the content level, you can find the most popular materials of Douyin videos within 6 hours, and quickly grasp the most popular elements on the Douyin platform, thereby effectively increasing the cost of Douyin.
In terms of field positioning, the operational direction can be quickly planned based on the list and combined with industry fan portrait information to further improve the differentiated content layout in vertical fields.
3. Strong cooperation is an effective way to shape business operations
Compared with payment for knowledge, advertising and e-commerce are currently one of Douyin’s most effective conversions. In terms of advertising, cooperation with MCN professional organizations will more effectively enhance the commercial value conversion capabilities of personal Douyin accounts.
Is Daxiong reliable? How to quickly move into the short video field with a high profile to build an ecological chain
How to create a short video ecological blueprint of "from content production-IP incubation-promotion industrialization"?
a. Establish a complete incubation process. In the regular contract signing process, talent positioning analysis and video testing (appearance/skills/learning) are added to ensure the talent’s high quality level.
b. Focus on user market resources. In the media field, the business form depends on the upstream form, and the direction of operation depends on the needs of market users. Only by knowing your positioning can you clearly define your market.
