The following case is called "Kangkang Coach" and has now been changed to Zhengzhou Driving Test Kangkang Coach. The main reason is to shorten the scope of his services to Zhengzhou, so that his profit scope will be widerHere we will analyze the profitable directions of the driving school industry on Douyin
1. For example, you can use Douyin to divert traffic to WeChat or open your own shop to sell a set of self-organized driving video tutorials. A piece of information can be sold for dozens of dollars. The cost of this profit model is basically zero cost.
2. For various driving schools across the country, we can help students recommend reliable driving schools. Negotiate with a reliable driving school how much commission or commission to recommend. It must be reliable, otherwise it will be difficult to do this business in the future.
3. Of course, those who are really engaged in the driving school industry can also explore more profitable directions
As shown in the picture, a simple video of teaching students how to park sideways has millions of likes. According to the normal ratio of likes and views on Douyin, this video has at least tens of millions of plays. Tens of millions of people have seen this video across the country. For those who want to take a driver's license test, how many people do you think will follow this instructor, buy his video course, or sign up directly with him to learn to drive?
It is understood that the driving license students recruited by this coach are now so popular that an ordinary driving school cannot achieve it. Are you surprised?
For this kind of driving school content, it is very easy to make, and the video material is also very simple. It can basically be said that it can be shot at any time, because the students, coaches, cars, and venues on site can all provide a lot of video material
But how to shoot:
1. You can take photos of students’ clumsiness in the process of learning to drive.
2. Photographing the coach's strict training process, as well as high standards and strict requirements, fully reflects the coach's responsibility for the safety of each student, and the positive energy content, and fully demonstrates the coach's character through certain details.
3. Photograph the coach personally demonstrating the teaching process of driving.
4. Carefully study the works of peers, imitate and innovate.
The driver's license industry combines short video marketing, and one video can bring in tens or millions. Even tens of millions of broadcast traffic, and this kind of traffic has no cost, but due to this huge traffic bonus period, people who understand this can make a lot of money.
I’ll share it here today. For more marketing methods, add WeChat below.
